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5 Digital Marketing Trends to follow in 2020

Updated: Jan 20



The landscape of digital marketing is continuously changing. In 2020, we will find some interesting trends which will change the marketing scenario as a whole.

5 Digital Marketing trends of 2020 that will help your business not just survive, but thrive in this age of innovation:


1. Conversational Marketing:

The Potential buyers as well as existing customers prefer to communicate directly from their preferred messaging channel. Direct messaging has become one of the hottest digital marketing trends of 2020. As it helps to streamline customer service and assist in converting leads into sales.


2. Interactive Emails:

One should not underestimate the power of email marketing in digital marketing. Emails are still as viable as it was before. In 2020, Emails will be more gorgeous, pixel perfect like web pages—including clickable buttons and other interactions.


3. Rise of Niche Social Media Channels:

Alternative social media channels are already noticing a rise in customer interest. Snapchat, Pinterest, Medium and Reddit are becoming new hotspot for marketers and consumers. For a niche brand, a specialized platform with a target audience is much better compare to gaint platforms.


4. Vlogging:

YouTube, Instagram Stories and Snapchat, video blogs are the craze of social media. Vlogs are more personalized and direct. Vloggers interact directly to the viewer therefore creating a personalized connection which can be a great advantage for marketers.


5. Shoppable Posts:

Shoppable posts are not a new thing in social media but in 2020 it will witness an explosion of these blinking dots, thanks to third party apps and ecommerce marketing tech. Due to rise in impulse buying behavior of Facebook, Instagram and Pinterest users, marketers are realizing the impact of shoppable posts in their sales.


Ruchita Srivastava

Cofounder & Marketing Specialist


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